Saturday, November 9, 2019
Mcdonalds Corporate Identity
Corporate identity is the most significant element to create and strengthen a company's industrial presence among the competitors. Corporate identity helps a company to establish a name in the consumer's mind and communicate its image to the target group from the shortest way. While exposing the positive sides among the competitors, it presents the first sights about the qualifications like quality, trust and stability.If an organization is ruled by the principles rather than the managers or in other words if the principles remain unchanged although the managers are replaced and if that particular organization has qualifications and standards which separates it from the others than we can conclude that organization is a corporation. Corporations do not really need very strong managers. A manager's success in a corporation is measured by his ability to apply and adapt the existing principles. Main idea behind a corporate identity program is to explain the organization itself and its p urpose explicitly in all the business done.Recent surveys indicated that average human brain is only capable of dealing with seven different units at most at the same time and also ranking them according to the priorities. Companies are bombarding the consumers with advertisements in the daily life. For instance one thousand and two hundreds of advertisements are aired per day on a channel in Germany. Products with no name and no specific producer have almost no chance in an environment like this. Although consumers say that they are not affected bu the advertisements, they still prefer the brands they heard before or seen somewhere.They prefer the brands they recognize. How do the consumers recognize the brands? They are always facing the products but they do not have enough information about the producers. Because normally consumers do not have the opportunity to look around the production facilities, walk into the offices and get to know with the managers. The identity allows us to identify a particular object and separate it from the identical. If an organization has no identity than it is invisible to the consumers. First McDonald's restaurant was opened in 1954 by Dick and Mac McDonald in California, San Bernardino.Now McDonald's is the leading global food service retailer with more than 32,000 local restaurants serving more than 60 million people in 117 countries each day. McDonald's is operated globally from the company headquarters in Oak Brook near Chicago. Again in Oak Brook, lots of restaurant owners and employees around the world are trained in the international education center called Hamburger University every year. More than 75% of McDonald's restaurants worldwide are owned and operated by independent local men and women. [1] All the restaurants are operated either by the company or by franchisees.Controlled by the company and operated independently, distribution centers supply the products to all restaurants. Additionally, all the restaurant e mployees are trained in storage, handling and arrangement of products and in the delivery of customer service. Operating in 117 countries, McDonald's has around 1. 7 million employees all around the world in more than 32. 000 restaurants according to the corporate website. Two-thirds of hourly paid staff are high-school graduates aged between 16 and 20. 90% of staff work for 35 hours per week or less. 2] McDonald's offers a complete benefits package involving health protection, payment, rewards, opportunity to invest for the future to its employees. Although the company claims to offer nice conditions for the employees, recently some of the employes filed lawsuits against the company. One of them sued the company for weight gain and won. Employees are given video tapes designed to make the employee feel comfortable about their first days and give them basic information about McDonald's. The tapes are considered unrealistic and cliche by the viewers.People all around the world prefer McDonald's because of the standards put by the managers. McDonald's standards was formed by Ray Kroc when he explored the way to create customer loyalty is by assuring quality, successful service and comprehensive cleaning. Since then all the moves to improve McDonald's system is done according to the standards. That's how McDonald's is separated from the other restaurants. With the help of this standards McDonald's create a corporate identity formed by products&service, environment, information and behavior and thus ensures customer loyalty.The feeling styled by a powerful corporate identity creates a perception of belonging within the employees and flowing out to the customers it can increase customer loyalty. It also helps the company to deal with vendors and suppliers as well as employees since it explicitly communicates the values and purpose of the organization. Corporate identity is managed well by McDonald's through its history. For instance, since the consumer group is cha nging McDonald's changed its brand image targeting from children into adults to save the customer loyalty.Two years ago McDonald's was at the top of â€Å"Brand Keys Customer Loyalty Engagement Index Rankings†in the fast food category. Although the company was not doing well in the rankings lately due to the rumors about the fast food, they have shown a great progress and ranked first in the list. [3] People all around the world prefer McDonald's because of the standards put by the managers. McDonald's standards was formed by Ray Kroc when he explored the way to create customer loyalty is by assuring quality, successful service and comprehensive cleaning. Since then all the moves to improve McDonald's system is done according to the standards.That's how McDonald's is separated from the other restaurants. With the help of this standards McDonald's create a corporate identity formed by products;service, environment, information and behavior and thus ensures customer loyalty. T he feeling styled by a powerful corporate identity creates a perception of belonging within the employees and flowing out to the customers it can increase customer loyalty. It also helps the company to deal with vendors and suppliers as well as employees since it explicitly communicates the values and purpose of the organization.Corporate identity is managed well by McDonald's through its history. For instance, since the consumer group is changing McDonald's changed its brand image targeting from children into adults to save the customer loyalty. Two years ago McDonald's was at the top of â€Å"Brand Keys Customer Loyalty Engagement Index Rankings†in the fast food category. Although the company was not doing well in the rankings lately due to the rumors about the fast food, they have shown a great progress and ranked first in the list.According to the recent studies while satisfied customer will tell four or five others about a pleasant experience, unsatisfied ones will tell seven to thirteen others about it. More important than that unhappy customers keep voicing their dissatisfaction for up to twenty-three years. [4] The most important issue about recovering a lost customer is to come to the realization that the company has made a mistake somewhere and there is a problem with customer satisfaction. There are only seldom cases when there is a misunderstanding regarding the issue and therefore it would be wiser to assume that the customer is right and demands attention.Thus, the personnel should be trained in such a way that he or she will do everything at his or her disposal to help the customer. In very few cases, an unsatisfied customer is the one who has received absolutely terrible service in regards to the product or the service itself. Most of the time however, a lost customer is not a customer who has been unsatisfied once but rather a customer who has been unsatisfied and also has been unsatisfied with the help he or she received regarding the issue.Thus, a professional intervention at the right time equals success in bringing the customer back and thus customer policy should be constructed around this philosophy. Mc Donald’s in this sense provides full responsibility for its products, the behavior of its employees and managers, the hygiene of its workplaces and most importantly the responsibility to help those who felt that their hard earned money has not bought enough service through whichever means possible. If a customer finds out that his or her burger has not been cooked well, McDonald’s employees know that they should replace it with a proper one.If the customer is irritated by an individual in the restaurant who poses a threat to others, the McDonald’s security knows how to handle the situation. If a customer is concerned about the hygiene of the kitchen, the manager knows how to convince the customer that the restaurant’s kitchen is up to universal hygiene standards. In other words, M cDonald’s intends on pleasing its customers by convincing them that every service they get is superior and the employees are trained to prove it for the customer’s satisfaction.When a customer at a McDonald’s restaurant has a problem with any aspect of the service, he or she is not confronted with a negative attitude, an uncaring approach or a simple â€Å"Take it or leave it†mentality but rather finds a helpful employee looking forward for helping the McDonald’s customer. Thus, the McDonald’s employee training program is a very important part of the company’s appeal. McDonald’s not only picks its employees through an exclusive and selective process but also provides them with a training to make sure that they are provided with the skills to cope with possible emergent problems.In this sense, the company introduces its own policies, procedures and techniques in regards to the business itself but also puts its employees through a psychological training where they are posed with possible problematic scenarios and their responses are demanded. Instead of coming up with a â€Å"To-Do List†that every customer needs to follow, McDonald’s provides possible scenarios that require thinking and action on behalf of the employee.Of course, this does not mean that the company does not have a â€Å"To-Do List†or even maybe several of them but rather it means that it asks for its employees’ contribution in a troubled situation for perfection in service.http://www. aboutmcdonalds. com/mcd/our_company. html [2]http://www. bized. co. uk/compfact/mcdonalds/mc14. htm [3]http://www. brandweek. com/bw/news/recent_display. jsp? vnu_content_id=1003711787 [4]http://www. smartbiz. com/article/articleview/112/1/7/
Thursday, November 7, 2019
Crystal essays
Crystal essays Which temperature does crystal grow the fastest I always thought crystal was the most valuable and most precious mineral, a man could have. I also thought crystal was nothing more than a jewelry or some sort of decoration. As I learned more about crystal, I found out crystal are not just decoration, but it is also valuable mineral used in today ¡Ã‚ ¯s technology. Crystals has been around for hundreds and hundreds of years. According to the Sanskrit manuscript during the mid-fifth-century, it says, diamonds is protective of its owner; it wards off serpents, fire, poison sickness, thieves, flood, and evil spirits. Not only diamonds were such  ¡Ã‚ °spirits ¡, but also they were used in medicine during the middle ages. There were many debates rather diamonds are poison or an antidote to poison. Physician, Garcua de orta claimed that diamond are not poison by proving that the slaves in Indian mines swallowed diamonds in order to steal them, and they were perfectly fine and did not have any ill effects. Since then crystals are still around till the present day, and there are more discoveries what a crystal can do. Since it is such a remarkable mineral, crystals are used in technology in many ways. Diamond, a form of crystal that is extremely hard is used to make dentist drill. The drill is made of little crystal, so the process of drilling would quicker and less painful. And as for some crystals, when they are compressed, the crystals develops electrical charges and other crystals also develop charges when they are heated. These properties are called  ¡Ã‚ °piezoelectricity ¡. From these special properties, these crystals are used in sonar and other type of radio equipment. Solar energy also comes from type a crystals called  ¡Ã‚ °sulfide crystals ¡. These crystals are used to convert sunlight into electricity. Another type of crystals called,  ¡Ã‚ °silicon ¡ which is used in transistor to amp...
Monday, November 4, 2019
Andy Warhol Essay Example for Free
Andy Warhol Essay Choose cite format: APA MLA Harvard Chicago ASA IEEE AMA Andy Warhol is one of the significant famous personalities of the twentieth century. He is an artist, a film maker, a celebrity and even a businessman. Warhol advanced the Popular art movement in America. He made compelling and controversial art works that yielded praises and even criticisms. Warhol had once said, â€Å"I’d prefer to remain a mystery. I never like to give my background and, anyway, I make it all up different every time I’m asked. It’s not just that it’s part of my image not to tell everything, it’s just that I forget what I said the day before, and I have to make it all up over again†(Wrenn Andy Warhol: in his own words).            Andy Warhol was born in 1928 in Pittsburgh, Pennsylvania as the son of Slovakian immigrants. His father was Andrej who was a construction worker who died when he was 13 and his mother was Julia. According to his mother, Warhol suffered three nervous breakdowns in his childhood (Andy Warhol). By 1945, he entered the Carnegie Institute of Technology (now Carnegie Mellon University) where he majored in pictorial design . After college, Warhol went to New York and started his career in illustration and advertising for several magazines including Vogue, Harper’s Bazaar and The New Yorker (Cribbs Andy Warhol: Biography). It was film director Emile de Antonio who encouraged Warhol to start as an independent artist because he considered commercial art as a real form of real art. His fondness for art and commerce gained him several recognitions from established organizations (Andy Warhol).            During the 1960’s, many of Andy Warhol’s most famous and iconic images were generated. By adapting various images from popular culture, Warhol created many paintings that remained icons of 20th-century art, such as the Campbell’s Soup Cans, Disasters and Marilyns. In addition to painting, Warhol made several 16mm films which have become underground classics such as Chelsea Girls, Empire and Blow Job (Cribbs Andy Warhol: Biography). Most of Warhol’s films were deemed plotless, complex and somewhat pornographic. Though there were scripts, most of the dialogues in his films were improvised by the actors who were usually transvestites, homosexuals and his acquaintances. According to Warhol, he never particularly wanted to make simply sex movies, but attempted to show how people can meet other people and what they can do and what they can say each other. Warhol’s gradual withdrawal from films production coincided with his near fatal shooting in 1968 by a female ‘factory’ reject connected with an anti-male hate group (Andy Warhol). More so, in this period, Warhol moved to the â€Å"Factory.†It was his place at Union Square in New York City where he and his team of hired workers massly produced screen prints of popular culture. This immediately became the hangout venue for artist, musicians, and actors where they expressed their individuality. The Factory also served as a working place where he produced most his masterpieces in art and film (Andy Warhol Biography).            In the 70’s amd 80’s, Warhol had expanded his empire beyond mere art making. He was in the center of a corporation that produced films, books, plays, and was involved with television (Andy Warhol). He founded inter/VIEW magazine. He also created two cable television shows, â€Å"Andy Warhol’s TV†and â€Å"Andy Warhol’s Fifteen Minutes†for MTV . More so, Warhol had several collaborations with younger artists such as Jean-Michel Basquiat, Francesco Clemente and Keith Haring (Cribbs Andy Warhol: Biography). In his book The Philosophy of Andy Warhol he wrote: â€Å"Business art is the step that comes after Art. I started as a commercial artist, and I want to finish as a business artist. After I did the thing called ‘art’ or whatever it’s called, I went into business art. I wanted to be an Art Businessman or a Business Artist. Being good in business in the most fascinating kind of art†(Andy Warhol).            Andy Warhol died after a gall bladder surgery on February 22, 1987. His funeral was attended by his friends, colleagues and more than 2, 000 fans at St. Patrick’s Cathedral in New York (Cribbs Andy Warhol: Biography) .            Warhol made a huge contribution in art history. His eccentric personality brought him to beyond levels of stardom. He constantly shook the art industry with his controversial art works that were considered avant-garde during that era. Warhol’s personality have been subjected to several suspicions. His concepts and interpretations gave an impression that he was a homosexual. According to Wayne Koestenbaum’s psychoanalytical interpretation, everything was sexual for Warhol, who was †as gay as you can get†and he also said that â€Å"Warhol’s major artistic contribution was reinterpreting the worth of cultural waste products†(Andy Warhol). Many would think that Warhol is not a true blooded artist because mainly for the fact that he was driven by monetary ambition and even came to the point where he became obsessed in being rich and famous. But he proved that business can be mixed with art making. He utilized the best of both worlds, which are the corporate world and the art world. In a but shell, he merged art, wealth and fame producing the Pop Artist Andy Warhol (Andy Warhol Biography). â€Å" Andy Warhol Biography.†ArtQuotes.net. 28 February 2008       . â€Å"Andy Warhol.†2000. Books and Writers. 28 February 2008        . Cribss, Martin. â€Å" Andy Warhol: Biography.†2002. The Andy Warhol Foundation for the            Visual Arts. 28 February 2008 . Wrenn, Mike. Andy Warhol: In His Own Words. Omnibus Press, 1992. Andy Warhol. (2017, Mar 01).
Andy Warhol Essay Example for Free
Andy Warhol Essay Choose cite format: APA MLA Harvard Chicago ASA IEEE AMA Andy Warhol is one of the significant famous personalities of the twentieth century. He is an artist, a film maker, a celebrity and even a businessman. Warhol advanced the Popular art movement in America. He made compelling and controversial art works that yielded praises and even criticisms. Warhol had once said, â€Å"I’d prefer to remain a mystery. I never like to give my background and, anyway, I make it all up different every time I’m asked. It’s not just that it’s part of my image not to tell everything, it’s just that I forget what I said the day before, and I have to make it all up over again†(Wrenn Andy Warhol: in his own words).            Andy Warhol was born in 1928 in Pittsburgh, Pennsylvania as the son of Slovakian immigrants. His father was Andrej who was a construction worker who died when he was 13 and his mother was Julia. According to his mother, Warhol suffered three nervous breakdowns in his childhood (Andy Warhol). By 1945, he entered the Carnegie Institute of Technology (now Carnegie Mellon University) where he majored in pictorial design . After college, Warhol went to New York and started his career in illustration and advertising for several magazines including Vogue, Harper’s Bazaar and The New Yorker (Cribbs Andy Warhol: Biography). It was film director Emile de Antonio who encouraged Warhol to start as an independent artist because he considered commercial art as a real form of real art. His fondness for art and commerce gained him several recognitions from established organizations (Andy Warhol).            During the 1960’s, many of Andy Warhol’s most famous and iconic images were generated. By adapting various images from popular culture, Warhol created many paintings that remained icons of 20th-century art, such as the Campbell’s Soup Cans, Disasters and Marilyns. In addition to painting, Warhol made several 16mm films which have become underground classics such as Chelsea Girls, Empire and Blow Job (Cribbs Andy Warhol: Biography). Most of Warhol’s films were deemed plotless, complex and somewhat pornographic. Though there were scripts, most of the dialogues in his films were improvised by the actors who were usually transvestites, homosexuals and his acquaintances. According to Warhol, he never particularly wanted to make simply sex movies, but attempted to show how people can meet other people and what they can do and what they can say each other. Warhol’s gradual withdrawal from films production coincided with his near fatal shooting in 1968 by a female ‘factory’ reject connected with an anti-male hate group (Andy Warhol). More so, in this period, Warhol moved to the â€Å"Factory.†It was his place at Union Square in New York City where he and his team of hired workers massly produced screen prints of popular culture. This immediately became the hangout venue for artist, musicians, and actors where they expressed their individuality. The Factory also served as a working place where he produced most his masterpieces in art and film (Andy Warhol Biography).            In the 70’s amd 80’s, Warhol had expanded his empire beyond mere art making. He was in the center of a corporation that produced films, books, plays, and was involved with television (Andy Warhol). He founded inter/VIEW magazine. He also created two cable television shows, â€Å"Andy Warhol’s TV†and â€Å"Andy Warhol’s Fifteen Minutes†for MTV . More so, Warhol had several collaborations with younger artists such as Jean-Michel Basquiat, Francesco Clemente and Keith Haring (Cribbs Andy Warhol: Biography). In his book The Philosophy of Andy Warhol he wrote: â€Å"Business art is the step that comes after Art. I started as a commercial artist, and I want to finish as a business artist. After I did the thing called ‘art’ or whatever it’s called, I went into business art. I wanted to be an Art Businessman or a Business Artist. Being good in business in the most fascinating kind of art†(Andy Warhol).            Andy Warhol died after a gall bladder surgery on February 22, 1987. His funeral was attended by his friends, colleagues and more than 2, 000 fans at St. Patrick’s Cathedral in New York (Cribbs Andy Warhol: Biography) .            Warhol made a huge contribution in art history. His eccentric personality brought him to beyond levels of stardom. He constantly shook the art industry with his controversial art works that were considered avant-garde during that era. Warhol’s personality have been subjected to several suspicions. His concepts and interpretations gave an impression that he was a homosexual. According to Wayne Koestenbaum’s psychoanalytical interpretation, everything was sexual for Warhol, who was †as gay as you can get†and he also said that â€Å"Warhol’s major artistic contribution was reinterpreting the worth of cultural waste products†(Andy Warhol). Many would think that Warhol is not a true blooded artist because mainly for the fact that he was driven by monetary ambition and even came to the point where he became obsessed in being rich and famous. But he proved that business can be mixed with art making. He utilized the best of both worlds, which are the corporate world and the art world. In a but shell, he merged art, wealth and fame producing the Pop Artist Andy Warhol (Andy Warhol Biography). â€Å" Andy Warhol Biography.†ArtQuotes.net. 28 February 2008       . â€Å"Andy Warhol.†2000. Books and Writers. 28 February 2008        . Cribss, Martin. â€Å" Andy Warhol: Biography.†2002. The Andy Warhol Foundation for the            Visual Arts. 28 February 2008 . Wrenn, Mike. Andy Warhol: In His Own Words. Omnibus Press, 1992. Andy Warhol. (2017, Mar 01).
Saturday, November 2, 2019
Report on the NHS Cardiology Provision Assignment
Report on the NHS Cardiology Provision - Assignment Example Increased in health care cost 8 4.0 Recommendations 8 5.0 Conclusion 8 6.0 References List 10 1. Introduction The National Health Service (NHS) ensures accessibility of care regardless of wealth. Its core principles involve care that meets the needs of everyone, care that is free at point of delivery and care based on clinical need (NHS, 2011, n.p.). NHS cardiology provision offers cardiac care and rehabilitation that is accessible, affordable, and disease-focused among patients suffering from cardiac diseases or disorders such as congenital heart disease, acute myocardial infarction, unstable angina, dysrhythmias, and even heart failure. NHS also entails seven (7) key principles that will guide patient rights to health services offered, which include: provision of a comprehensive service irrespective all biases, access based on clinical need and not on the ability to pay, aspiration of the highest standards of excellence and professionalism, reflection of patients, families and care takers needs, partnership and collaboration with other organisations to promote the best interest of patients and greater population, provision of effective, fair, and sustainable resources using taxpayers’ money, and accountability to the patient, public and community (NHS, 2011, n.p.). ... This report aims to identify the present status of NHS cardiology provision in UK and its impact on the population and health care sector. Focus will be given on the good aspects of cardiology provision such as decline of CHD, growth of cardiology workforce, as well as advancement in cardiology research and interventions. The bad aspects would likewise be determined and recommendations to address and improve the system would be proffered. 2. Positive Aspects of Cardiology Provision Despite variations in the cardiology provision of the National Health Service (NHS), a number of positive aspects had been noted, to wit: decline of age-adjusted congenital heart disease (CHD) mortality, growth of United Kingdom (UK) cardiology workforce, and advancement in scientific research involving cardiology treatments, devices, and interventions (Boon et al. 2006, p. 873-877). 2.1. Decline of age-adjusted CHD mortality. Survey report from Mindell et al. (2003)found out that the NHS-funded age-standa rdised revascularisation rates varied from 95.2 to 193.9 per 100, 000 (NHS standard is 131.9); thus, cardiology provision reflected no significant difference in terms of age distribution (p. 2). In England, Wales, and Northern Ireland, approximately 299, 000 patients were diagnosed with acute myocardial infarction, unstable angina, revascularisation, and other cardiac diseases (Beswick et al. 2004, p. 2). It can be gleaned from the data presented that cardiology provision was an emerging need; regardless of age or UK nation. With the establishment of the NHS system, the rates of mortality from CHD declined. Data from the 1999-2003 survey of the British Heart Foundation
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